“Because of the amount of feedback that led to creating the initial three flavors, we like to say that it was really the customers who created the juice.”
Beard Vape Co is far from being like any other juice company. In a lineup of thousands of eliquid brands, Beard Vape Co's iconic logo and top selling flavors will standout 10 times out of 10. Started in March of 2014 in the back of Nana's Vape Shop in Venice, California, two brothers (Brady Bates and Casey Bates) and a close friend (Colbey Pfund) realized they had the ability to create a product that was just as exceptional as the ones they were selling.
They made almost 100 flavors over the course of several months and assigned a number to each one. The flavors were set out on the testing block of the vape shop and rapidly people started to inquire about them, asking for more. After receiving weeks and weeks of feedback from customers on each of the 100 flavors, the team was able to narrow it down to the original three flavors. Since the customers had become familiar with the assigned number of the flavors, it was suggested to stick with their initial numbers as names. Thus the first three flavors were created; No. 05, No. 32 and No. 88. Because of the amount of feedback that led to creating the initial three flavors, we like to say that it was really the customers who created the juice. As Beard's popularity grew, so did the flavors. Over the course of a year Beard added three more flavors to the line-up; No. 51, No. 64 and No. 71.
Finally came the task of creating a brand that would catch the attention of any vapor that saw it. The father of the two brother's (Brady and Casey) was widely known by his nickname, "Beard." After brainstorming over and over again, the nickname was brought up as a suggestion. Without any hesitation it was obvious, the brand had to be called Beard Vape Co. It was a simple name that resonated with them, their generation and had the capability of transcending any culture or demographic. Plus who doesn't like a good Beard.
Today, Beard has established itself as one of the most popular juice brands in the world. Being sold on 6 different continents and all 50 states, hundreds of thousands of people everywhere choose a brand started by people just like them. We consider this to only be the beginning. There is a lot more coming out of Beard in the future as we're always looking to bring new things to the table and keep our loyal customers and fans excited and intrigued.